Atletiek Vlaanderen
Sports
Photography
Videography
Graphic design
Content creation
Media advisory
Brussel
Since 2022
Summary
My partnership with Atletiek Vlaanderen is a multifaceted project aimed at elevating the visibility and appeal of athletics both within Belgium and on an international stage. I handle every aspect, from photography and videography to graphic design, including custom templates and social media stories where I serve as the face of the content. This collaboration is more than capturing moments; it's about telling a story that resonates with loyal fans and new audiences alike. Through engaging visuals and a hands-on approach, I work to bring the world of Belgian athletics closer to its followers, creating a dynamic and relatable presence.
Challenge
A central challenge—and the heart of this project—is to make athletics accessible and exciting for a broader audience. My mission is not only to engage Belgian fans but also to attract attention on a global scale. This requires a consistent, creative, and strategic approach, which is why this collaboration is built for the long term. Bridging the gap between the sport and a diverse audience involves both innovation and adaptability, allowing Atletiek Vlaanderen to reach new heights and inspire future generations.
