Belgian Athletics

Summary

In my collaboration with Belgian Athletics, I play a vital role as part of a talented team dedicated to elevating the entire landscape of Belgian athletics. This partnership goes beyond individual athletes or single events, encompassing the full scope of track and field in Belgium, with projects ranging from local competitions to international championships. As a creative freelancer, I contribute through photography, videography, and graphic design, crafting tailored templates and engaging social media content where I also serve as a recognizable face for the brand. My work isn’t just about capturing moments—it’s about helping bring Belgian athletics to life for audiences both near and far.

In addition to capturing visuals, I help create a cohesive visual identity through customized templates designed for the federation’s own staff to use across platforms. This allows the Belgian Athletics team to maintain a consistent look and feel, reinforcing the brand’s identity in every piece of content. My involvement also includes producing real-time social media updates that offer fans an insider’s view of events, bridging the distance between the sport and its supporters. Through engaging, authentic storytelling, I contribute to strengthening the connection between Belgian athletics and a diverse, growing audience.